We are so happy to finally launch our new campaign!
We have been eagerly waiting to share with you what we have been working on in the past few weeks. Fred Perry is one of the most iconic British brands in history.
The brand was born in the late 1940s, named after three times Wimbledon Champion, Fred Perry. Alongside Tibby Wegner, the initial venture was the very first sweatband which was quickly adopted by tennis players across courts of Britain.
Now, 80 years later, Fred Perry is still one of the leading brands. We have officially shifted...